Arizona Spa Girls founder, Lisa Kasanicky, landed a gig to write The Complete Idiot’s Guide to Girlfriend Getaways for the Penguin Group. While the book focuses on fun, national travel destinations for female travelers (and definitely not idiots!), the book is sprinkled with inspirational messages softly nudging busy women to take time out for themselves and their friends for sanity’s sake. Not surprisingly, the book has one very fat spa chapter.
This year also brought Arizona Spa Girls foray into print with their first-ever mini magazine, the SpaBound Summer Passport. Part glossy, part coupon book, the SpaBound Summer Passport was an upscale print product with exclusive clip-and-go special offers from luxury spas and salons throughout greater Phoenix and Scottsdale. Sprinkled with entertaining and informative spa lifestyle articles, each page of the coffee table quality book painted an enticing picture of the rich spa and salon landscape that defines the Valley of the Sun. A future digital version is in the works!
